Canon Commercial: Concert

The spot features who was not allowed to the concert with his daughter, because his smartphones screen was cracked and the tickets couldn’t be scanned. The video promotes the printers, as you know, made by Canon. However, nowadays paper is being used less and less, since people discovered a notepad. But the brand argues that sometimes paper and printed documents cannot be replaced by the modern gadgets. The creatives have pulled off this hilarious ad to illustrate the statement.
Watch the video and have a good laugh.